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PROGRAM MENU Seminar Outline Program Objectives Program Content Featured Speaker How Does It Work? What Equipment Do I Need? Tuition information Registrant fee Four Easy Ways to Register

Counteracting Anti-Corporate Activism on the Web, in the Streets, Against Individuals Presented direct-to-your-office by: James E. Lukaszewski, APR, Fellow PRSA David Armon, President, PR Newswire Americas Wednesday, June 20, 2001 The seminar will be held at the following times (depending upon your time zone): 1:30 p.m. -- 3:30 p.m. Eastern 12:30 p.m.-- 2:30 p.m. Central 11:30 a.m. -- 1:30 p.m. Mountain 10:30 a.m. -- 12:30 p.m. 9:30 a.m. -- 11:30 a.m. Alaskan 8:30 a.m. .-- 10:30 a.m. Hawaiian-Aleutian Seminar Outline Big public companies, their products, spokespersons, and celebrities are big targets. Each day, the Internet is used to discuss the world's largest consumer products and services companies. This commentary comes from unsatisfied customers, disgruntled current and former employees, competitors, stock manipulators, class actions attorneys, extortionists, activists, and others seeking to pressure companies or cause reputational damage. Anti-corporate activism is the subject of growing concern to all companies. Managing these threats will be one of the dominant management and communications problems in the future. Program Objectives How to reduce Internet and other forms of victimization by activists, antagonists, short-sellers and wackos. How to take appropriate offensive and defensive measures when attacked. Strategies for identifying and neutralizing activist attacks. Program Content This 90-minute, highly energetic presentation will help you look inside yourself to see what you have to accomplish to become an effective strategist and how much of a strategist you may already be. Jim will also address: Site construction strategies to prevent and accommodate, or reduce effectiveness of of possible attacks. Understanding how leadership attracts activists' attention. Forecast whom likely opponents and antagonists will be and develop counteraction strategies. Assess the actual damage from an attack. Employee protection and security in grave threat situations. Useful response strategies. Counteracting the corporate campaign. Countermeasure strategies: Confrontation vs. engagement. Delisting sites or content that is objectionable. Return to Program Menu Featured Speakers James E. Lukaszewski, APR, Fellow PRSA is one of America's prominent management advisors and crisis management strategists. He has more than 25 years experience in dealing with the most troubling, tough, touchy, sensitive issues facing corporate organizations locally and globally. He is often called upon by organizations to teach management how to understand what's happening to them, develop appropriate strategies and countermeasures, and guide engagement and negotiation strategies. His job is often to expand the executive's conceptual vocabulary so that the rights and interests of all stakeholders can be appropriately incorporated into business decisions; thereby, avoiding the moral and ethical hazards that tend to give victory to critics, activists, and opponents. David B. Armon oversees sales, service, marketing and personnel for PR Newswire's 32 bureaus in the United States, Brazil and Mexico. A former wire service reporter and public relations account executive, Armon joined PR Newswire in 1989 as Cleveland bureau manager. He led his sales team to a dominant market position in Ohio and Indiana. After being named Midwest regional vice president, he orchestrated an aggressive Illinois sales campaign that contributed to PR Newswire's acquisition of PR News Service in Chicago in 1996. After his arrival in New York as vice president for national sales in 1998, Armon concentrated on broadening the company's product offerings to include more interactive services. He has played significant roles in the company's acquisition and integration of the ProfNet and NEWSdesk services. He also served as chairman of a steering committee whose recommendations led to PR Newswire's presence on the World Wide Web. He was senior vice president of customers and markets before being named president of the Americas division in 2000. Prior to joining PR Newswire, Armon was a public relations account executive at the Saatchi & Saatchi firm of Rumrill-Hoyt. He worked as a business reporter and bureau chief for United Press International in Syracuse, N.Y. from 1983-88. A native of Rochester, N.Y., Armon earned a Bachelor of Arts degree in journalism from Syracuse University's Utica College and has attended graduate business programs at Cornell University and the American Management Association. He is a frequent lecturer to business groups on subjects including crisis communications, using technology to reach shareholders and media measurement. Armon is a member of the Public Relations Society of America and the National Investor Relations Institute. He lives in Pelham Manor, N.Y., with his wife, Maureen Fitzpatrick-Armon, and their daughters, Cassie and Libby. Return to Program Menu This program is delivered direct to your office -- no travel time or cost. How it Works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality. The program is live and interactive. You will be able to ask questions of Jim Lukaszewski and interact with him. This is much like a talk-radio program. Use a speakerphone and invite your entire staff to attend for one low price of $225 per site ($240 for registrations received after June 13, 2001.) Return to Program Menu What equipment do I need? For the audio connection: A touch-tone telephone. It works best to use a speaker-phone so that others can listen too. Return to Program Menu Tuition information The site license makes this a great investment for your firm. You pay one fee and you can ask as many people to listen in as you wish. Each site is entitled to: One (1) set of materials (you may make copies for all of the persons you invited to listen to the program); and One (1) toll-free telephone connection to the seminars. NOTE: Complete instructions on how to dial-in to the program will be provided to you in advance of the seminar. At that time you will also receive Mr. Lukaszewski's seminar materials. Registrant Fee Registrations received by June 13, 2001: $225 Registrations received after June 13, 2001: $240 If you can't participate in this seminar, you can order the handout package and the cassette tape recording of this program for $225. It will be mailed to you approximately two weeks after the session date. Return to Program Menu Four Easy Ways to Register 1. BY PHONE: 1-800-775-7654. Call us Monday -- Friday, 8:00 a.m. to 5:00 p.m. Central Time. Please mention Program Code PRA6262-0. 2. BY FAX: 1-800-676-0734. Send your registration form to our fax machine 24 hours a day! Just click on the program code of your choice below to print the form. (Please include credit card information with your faxed registration.) Click Here to display the Registration Form (Adobe Acrobat PDF format) 3. BY MAIL: Fill out the convenient mail-in registration form and send it with your payment (check or credit card) to: KRM Information Services, Inc., PO Box 1187, Eau Claire, WI 54702-1187. Checks must be received at least one week prior to the program date to insure timely processing of your registration. Please make checks payable to: KRM Information Services. Click Here to display the Registration Form (Adobe Acrobat PDF format) 4. ON-LINE: Click here to Register (Payment is by credit card only on-line)