Counteracting Anti-Corporate Activism on the Web was an online seminar
conducted on June 20, 2001 by the Public Relations Society of America,
to impart information to corporate customers on current trends in online
anti-corporate activism and on ways to counteract it. It originally cost $225, and is
here made available free to activists thanks to an anonymous RTMark investor.
The seminar covers a wide range of topics, including ways to spot dissident activity online, and ways of combatting it through "positive statements" and/or legal action. The overarching theme of the seminar is the difficulty of protecting a corporate image against citizen activism on the Internet, an open forum where there are no copy editors or censorship committees.
The 6-minute sampler file includes just a few of the issues covered in the 90-minute seminar.